Every business owner wants to grow their business and make more money. There are three main ways to do this. You can increase your number of customers, how often they make purchases and the number of each product you sell. By increasing one or all of these, you will succeed in growing your business.
The trouble with this is that it is overly simplified. You simply can’t say that you will increase these things without doing something to actually make it happen, and that is the hard part. You can do all the typical things, like bum up your marketing efforts or have special sales. Doing these things may help a little, but if you want to really be serious about growing your business, then you need to get more creative in how you do it.
One of the best ways to get people’s attention and get them interested in your business is to offer them something. Don’t just hand out freebies, though. While that is something that does work, it is boring and done all the time. People are becoming immune to that marketing ploy. Instead considering offering classes related to your business. For example, if you sell pet supplies, you could offer a class on how to properly cut a dog’s nails. This would draw in new customers, get them interested in your products and encourage them to buy your nail clippers.
You can also appeal to people’s sense of loyalty. One thing that really draws the community together is sports. If you can sponsor a local team, you will be getting your name out there and recognized as a leading member of the community. This will make people want to check out your business and push them to show their loyalty by making purchases.
One sure fire way to grab the public’s attention these days is to find a way to go viral. Viral videos can bring major publicity. They will draw in huge crowds and get people flocking to your business. The key here is to grab people’s attention and get them talking. Create something that is cute, funny or addressing a hot topic. Use social media outlets to get it out there and in front of people. Encourage people to share it. Going viral can take you from a little known storefront to a worldwide recognized name. It is very much worth the effort.
Growing your business is all about getting more people in your door and buying your products. While there are hundreds of traditional ways to do this, people today need more from marketing efforts. They crave creativity and will reward you with their patronage.
