In commercial real estate, you are dealing with a lot of money. Clients are putting a lot in your hands and taking a huge risk that you will be able to help them. This why they have to be able to trust you and believe in you. Until you can gain that trust, though, it can be tough to attract clients, but until you attract clients, you can’t really show you are trustworthy, right? Wrong. There are things you can do when you are just starting out to show that you are the right person to handle their investments.
Create a Good Online Presence
You have to get online and create a presence. People turn to the internet for almost everything these days. If you aren’t there, they may never even notice you. You have to establish yourself on all the prominent social media sites, along with commercial databases. This means doing more than just creating a profile, though. Make sure that you actually participate and interact with people.
In addition to harnessing the power of social media, you also want to create your own website. You may get one from your firm, but make sure you customize it. You don’t want it to look like everyone else’s. You need to make yourself stand out. Make sure that you highlight things that make you unique. Take time to develop content that showcases your knowledge and skills. Don’t just say the same old things. Make yourself stand out as an expert.
Get a Mentor
Everyone needs a little help now and then. Try to find someone who you can ask for help and learn from. Choose someone who is successful and seems to really know what they are doing. Gather as much from them as you can. Pay attention to everything they do. Learn from their mistakes and from their successes. Form a relationship where you help each other in order to get the most out the mentorship. Eventually, this relationship is likely to turn into being involved in deals and gaining a good reputation within the field.
Starting out in commercial real estate clients is not always easy. It will come much easier to you if you set the groundwork first. Don’t expect that you will jump right in and be a success. You have to work hard. Get yourself out there on the internet and find a mentor who will take you under their wing and guide you to a good client base.
